How we tell stories is changing. Why we do it absolutely isn’t.

 

As a creative professional for 30+ years, I’ve seen so many seismic shifts in our industry. My god, fax machines came online when I was starting out.

The sky has fallen, again and again.

But what has stayed the same is the undeniable fact that stories are what connect people to ideas.

New tools powered by a.i. will change how we do the work. They are, again, collapsing our jobs into ever-more dense skill sets and expanded responsibilities.

But no matter what tools make them, the immense value of stories themselves will never diminish.

I invite you to take a look at my work—some fueled by a.i., some not—all of it born in my brain and brought into the world with commitment and care.